Switzerland Tourism aimed to promote its winter destinations in Saudi Arabia through an immersive on-ground activation in Jeddah and Riyadh. We designed a booth that showcased the magic of Swiss winters, complete with videos of snow-covered landscapes and brochures highlighting luxurious destinations. What made this activation truly unique was the introduction of on-the-spot deepfake technology — a first in The Kingdom of Saudi Arabia — allowing visitors to see themselves walking and skating in Swiss winter scenes.

Visitors could choose from preset videos, and a camera captured their faces, seamlessly integrating them into the snowy settings. They could then download and share their personalized videos, creating a buzz both on-site and online. This innovative approach not only captivated attendees but also set a new standard for experiential marketing in the region.