NBCC introduced Ringo Sandwich Biscuit to a competitive market, aiming to connect with 'Achiever Moms'—mothers passionate about their children's success. The campaign positioned Ringo as a fun and trustworthy snack through a video ad highlighting its delicious taste and playful appeal, complemented by engaging social media content.

To further amplify the campaign, NBCC partnered with influencers like Sama Jaad, Hisham Baeshen, and 15s Meals. These collaborations resulted in 5 unique Ringo-based recipes, shared across social media, engaging audiences with creative and relatable content. This influencer-driven approach successfully introduced Ringo to a wider audience, contributing to NBCC's growth in the sandwich biscuit segment.