Memories, a beloved tea biscuit brand with a rich heritage, wanted to reimagine itself as more than just a snack during Ramadan. We partnered with NBCC to create a campaign that showcased Memories as the base for creative family recipes, perfect for the holy month. The campaign included a newly created video ad that highlighted the versatility of Memories biscuits in traditional and innovative dishes.

To amplify the campaign, we collaborated with influencers like Shoruq Binyamen, Hisham Baeshen, and 15s Meals, who created six unique recipes using Memories biscuits. These recipes were promoted across social media, engaging audiences with creative and relatable content. The campaign successfully reinforced Memories’ legacy while introducing it to a new generation, making it a staple for Ramadan celebrations.