The Jeddah International Motor Show is the premier destination for automotive enthusiasts and industry leaders, showcasing cutting-edge technology and innovative designs. As the agency for JIMS, the event organizer, we promoted the 2024 edition through a multi-channel campaign that included social media, SEM & programmatic ads, in-mall activations, and outdoor advertising. Our goal was to capture the excitement of the automotive world and drive attendance to the event.

We created visually stunning content and strategically placed ads across high-traffic locations, including digital strip screens in 8 commercial centers. Outdoor ads were placed at 7 key intersections to maximize visibility. The campaign successfully amplified the event’s reach, solidifying its position as a must-attend showcase for automotive innovation in the region.