For the third time, we partnered with Bank AlBilad to lead their booth at the Formula 1 Saudi Arabian Grand Prix, where they were a main sponsor. Tasked with creating a captivating experience, we conceptualized and executed a 10x30 meter booth that wowed visitors. The design included an employee area showcasing the bank’s services and an entertainment zone featuring a hyper-realistic racing simulator and a Kahoot game testing knowledge of F1 culture and bank facts.

The booth’s immersive ambiance, combined with exceptional gift items for visitors, created a buzz that drew massive crowds. Our strategic approach not only enhanced Bank AlBilad’s visibility but also solidified their presence as a key player in one of the world’s most prestigious events.