AlBatal, a leading Saudi chips brand under NBCC, aimed to capitalize on the excitement of the 2023 Club World Cup held in Jeddah—their hometown. We partnered with them to promote their football-themed ad, which featured one star player (Like Roberto Firmino) from each of the top four Saudi football clubs. The campaign celebrated the passion for football while aligning with AlBatal’s bold and energetic brand identity.

The campaign achieved extraordinary results (including 10M on YouTube and 60M on TikTok). This campaign became one of the largest and most successful initiatives in our agency’s history, solidifying AlBatal’s position as a beloved brand in the Saudi salty snacks market.